Tag Archives: Psychology

Protests in Hong Kong

In light of the recent protests in Hong Kong, I’ve decided to write about the Fundamental Attribution Error. It is really sad to see what is happening in my hometown, helplessly reading the news online 7,785 miles away.


For those who need a snapshot on what’s happening:





On September 27, the Hong Kong police force shocked the public by using pepper spray and tear gas against peaceful protestors. Many were immediately appalled by the action, myself included. After that, the protest took a turn to target the police (instead of the Chinese officials).

Continue reading Protests in Hong Kong

Less is More: Choice Overload

If you’ve read my post on Molly’s Cupcakes, I mentioned that I’d write about the Choice Overload Problem. My friend Keith kindly reminded me that I have yet to tell you guys about it – thanks for letting me know!


Before that, I just want to say THANK YOU to everyone who has been reading my blog. I’m so happy to have your support as I continue to learn how to manage this site (especially from the back end).


The subscription function should now be activated – so please subscribe to Brain and the Wind and I’ll send you an email whenever I post a new article!


How to Choose Wisely


Continue reading Less is More: Choice Overload

a Grande coffee please

If you’re like most people, you would order a medium-size coffee in the morning or purchase the medium size t-shirt if you’re unsure of your own size and there’s no fitting room nearby.

That’s because of The Compromise Effect.


Widely used by marketers around the world, The Compromise Effect says that people are most likely to choose the middle option when given a few choices.

Continue reading a Grande coffee please