Tag Archives: compromise effect

a Grande coffee please

If you’re like most people, you would order a medium-size coffee in the morning or purchase the medium size t-shirt if you’re unsure of your own size and there’s no fitting room nearby.

That’s because of The Compromise Effect.

 

Widely used by marketers around the world, The Compromise Effect says that people are most likely to choose the middle option when given a few choices.

Continue reading a Grande coffee please