Of course you do. Everyone lies. Everyone openly admits to lying. Yet, we still think of ourselves as perfectly good, lovely people. Hm. This topic has intrigued Dan Ariely, a behavioral economists and psychologist to study it in depth and to subsequently write a book, direct a documentary, and create an online project about it.
The book, called Dishonesty: The (Honest) Truth about Dishonesty attempts to explain how people cheat. One of the main findings is that few people in society cheat a lot (think: WSJ front page), but a lot of people cheat a little (think: you, me, him, her, etc). The economic cost of everyone cheating a little bit actually adds up to be so much greater than the cost of those few individuals who make it to jail cheating a lot at once.
In his studies, Dan Ariely and his team at Duke’s Center for Advanced Insights tried many different ways to get people to cheat. For example, they asked people to solve a set of math questions and told them that they would be paid for how many questions they got correct. After time is up, subjects were instructed to count how many questions they got right, walk to the front of the room, SHRED their answer sheet, and then verbally report how many they got correct. The researchers did not and will not know what their real score was – did they cheat?
What they found was that 90% of people cheated. 90%!!! Almost everyone was okay with cheating on that math test. I’m sure if you and I were in that experiment, we would have cheated too. They tested this effect across gender, cultures, age, and found universally the same result.
There are many other interesting things that Dan Ariely has done and I’ll outline a few here:
- The documentary with the same title as his book. I personally really liked it. It’s a little long (~1 hour 45 mins), but it was filled with story after story of interesting people who started a small lie, and then it over time snowballed into these HUGE lies that went out of control. They ended up going to jail and/or losing everything. If anything, it served to scare me about the consequences of lying.
- He spoke at several Ted Talks (this link is for the dishonesty one) that you might want to check out. I’ve had the fortune of listening to Dan speak several times now, including last week at Harvard Kennedy School of Public Policy and he’s a great speaker. He has a knack for holding his audiences’ attention through his stories and jokes, and engaging his audience while revealing stunning facts (e.g. the one about 90% people lying). Highly recommend it!
- Irrational Card Game is on Kickstarter now. His lab is full of creative people and this is one of the products they came up with. It’ll be a fun way to learn about behavioral economics in general and looks super fun! pb ordered me a set and I cannot wait to play it! 🙂
- Phone apps to help you. This is news to me as I was researching about this blog post. They made several phone apps with fun surveys like “what is the best pick up line you know”; there’s another one that looks like it targets procrastinators. Excited to check these out!
I’ll be in Chicago next weekend for Halloween 🙂 and move-out 😦
Have a great week ahead,